If you’re reading this, then you already know: We’ve launched our new website and rebrand of Popular Woodworking.
The biggest changes are on the backend of the website. Our technology was getting a little bit long in the tooth, so we needed to upgrade things to make sure we are able to do all the things a modern website needs to. The same is true for our branding. Popular Woodworking is much more than a magazine. It’s a website, it’s a video streaming platform, it’s an online store and we’re serving up woodworking content on all kinds of social media and digital devices. Our new branding reflects that. Right now, you’ll see the new brand on our digital properties. With the November 2018 issue, you’ll also see the new brand in print.
With these foundational changes in place, we’re doubling down on our mission to be the best resource for inspiration and instruction in woodworking. On the website, we’ll be adding more content than ever before, both new articles and projects as well as the best stuff from our archives. In addition to our regular stable of bloggers, you’ll see some new faces and more projects. On the video front, we’re going to continue to create engaging project and technique-focused videos. We’ll also be doing more hands-on tool reviews and complete furniture builds with project plans. And in the magazine, we’re making room for bigger and better projects, more tool coverage and new departments and contributors.
As with any big project, I’m sure we’ll discover that some ideas were better than others, and we’ll continue to make changes to make the Popular Woodworking community the best it can be. Please send me a note at email@example.com if you notice anything amiss or want to suggest ways to make what we do better.
– Andrew Zoellner