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If you post content on the internet or consume a lot of it, you will encounter wankers of the first order. You already know this. But how should you respond to their insults?

You shouldn’t.

I take it in the shorts almost every day on forums, Twitter, blogs, Facebook, you name it. And the only time I respond to the wanker is when I screw up and forget a mantra I developed several years ago. Whenever I encounter jerkery, I ask myself:

“Try to remember the insulting comment before this one.”

Truth is, if I didn’t respond to the second-to-last insult then it’s almost impossible for me to remember it. It just fades away in my memory. This mini revelation – that I will forget the insult if I don’t respond to it – keeps me away from the “reply” button almost every time.


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