Out on a Limb: Send a Free Magazine and Do a Good Deed

By Steve Shanesy
Page: 8

From the October 2004 issue #143
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You may find the following a bit off-topic compared to the usual fare found in this space so let me start by asking your indulgence and telling you about a meeting I had last winter at the headquarters of Lee Valley Tools and Veritas in Ottawa, Ontario.

I was talking with Robin Lee, the company president, covering a wide range of interesting subjects. At one point Robin steered the conversation toward corporate charitable giving and described a program his company started some years ago. I was thoroughly taken by the concept. It’s one of those “everybody wins” ideas, a “no brainer.”

From the October 2004 issue #143
Buy this issue now